Apple Case Analysis

Ques 1. How sustainable is orchard apple trees competitive localize in MP3 participants? Ans 1. orchard apple trees iPod was first introduced in 2001 and because of the civilize design strategy of orchard apple tree; iPod soon became one of the nigh successful products in terms of revenue and popularity. It is a besides important to note that strategy of planting iPod and opposite accompanying new products were very much in synchronization with the digital Hub strategy. Analyzing the industrial environment based on Porters 5 force model we annoy: 1. Intensity of line of reasoning: Apple faced competition from other iPod players such as Zune (Microsoft), San Disk, Creative and Samsung. besides despite these companies having more or clear the same hardware had less than 10% of the market per centum because of the launch of iTunes. Within the industry the intensity of rivalry was broad(prenominal) though Apple was vey ahead of it competitors even when it was charg ing a support price which was $50 to $100 higher than the ASP of other iPods. Hence ecstasy OF RIVALRY IS MODERATE & IS wage increase WITH THE introduction OF PLAYERS SUCH AS MICROSOFT. 2. Threat of Substitute reaping:- Substitutes:- Substitutes of iPod included at large(p) Internet radio sites, other online medicament streaming sites. However mobile segment was fast emerging as a big substitute of MP3 players.

As a result Apple faced very stiff competition from these rivals. Though Apple responded well with launch of iPhone and Lala.com (music streaming site), all the same the threat of other substitutes is p retty high and Apple allow picture it diff! icult to have a sustainable position in MP3 players. Complements:- The launch of iTunes Desktop software and iTunes Music check on was very instrumental in helping the growth of iPod. The crying(a) sales of iPod shot up by 6 quantify subsequently the launch of iTunes store. Fairplay enabled Apple to have a hefty hold on those songs that were encompassed within the FairPlay i.e. No other MP3 player seat play these songs. Apple had also launched iPod accessories such as...If you indispensableness to get a full essay, order it on our website: OrderCustomPaper.com

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