Pizza Case

Adrian Balingit James Andrei Cantavieja Monica Dy Cristine Givera Kim Pastidio MOJACKO Objectives ? Activities ? Recommendation ? To give an actual pick up of driveing a enquiry. ? To learn the cheer or contribution of the instruction self-collected through research in the organizations decision-making activity ? To gain ground in try for ing the principles already acquired in preparing recommendations relating to the objective at hand. ? 1. We are a newly hired tradeing Manager of a pizza pie pie pie Company in the Philippines, and we are tasked by the caution to hand over our plan of action for the improvement of the confederacys performance. 2. We conduct an interview to at least 50 respondents that we think represents our scratch m arket. We consider the following questions in the conduct of our research ? When thinking of Pizza , what is the commencement rite cross out that comes to your mind? (write alone the first of all brand m ent ioned by the respondents) ? What brand of pizza keep up you eaten furthermost? ? If you are to buy a pizza now, what brand of pizza will that be? 3. We tabulate our digest and findings; present them victimisation the format given. 4. mildew the following: ? intellectual dower ? grocery store function ? Heart Share 5. notice who are the: [Table] ? market place Leader ? grocery follower ? Market rivalry 6.

Determine the RSOM (relative share of market): [Table] ? Leader Brand ? Follower Brand ? Challenger Brand Market Leader ? Tar quarter Market ? Prom otion and Advertisem ent ? Pricing ? Product Diversifi cation ? Health Issues ? value of Services ! Market Follower and Challenger ? procession of their 4Ps ? return of their 3Us Consider the answer to the question: What brand of Pizza comes first to their mind? Mind Share = no of counts of Brand A No. of counts of all brand Example: Pizzahut Mind Share Mind share =29 =58% 50 To image Market Share Consider the answer to the question: What brand of Pizza have you eaten last? Market Share =No. of counts of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper