Marketing Segmentation Essay

The selection of segmentation method and a doctors diagnosis are similar in that they twain use a process of elimination to narrow down the field to find the sic harvest-time for the customer, or diagnosis for a patient. The doctor begins with a series of questions, and basic testing to start segmenting the market, once the doctor has a punter controling of the possible ailments, the growth mix is identified and she is qualified serve the customer/diagnose the problem.A general doctor begins his opinion with more of a mass marketing effort, meaning there is a huge width and depth of possible diagnosis, but once she is capable to narrow down the field she begins to segment. Whereas a specialist, i.e. dermatologist is already works in a segmented market and has the ability to better understand potential and actual customers, from the contribute. In both cases segmentation helps the doctor to better understand their market and serve their customers well.Describe a intersection s consumer crossroad type and the associated market mix considerations.Clinique even better clinical dark spell remover is a specialty product that I recently purchased. I was impulsive to purchase this product at a high cost ground on the reputation of the brand and the promotional promises of reducing age spots. I immediately thought this product would work because it was Clinique. The marketing mix for this product all fall within the specialty product category. The product is a luxury item, it is more expensive than your average corrective cream, you can scarcely buy it in department stores and the promotion stresses brand status. I would conjecture this products target market is women in their mid-thirties to mid-fifties, in a higher place average income, concerned with their health and moderately active.Product Luxury productPrice ExpensivePlace Limited and exclusive, few outlets per market onward motion Targeted communication, stress brand stratus.Price Sensitivit y military issues.1.Unique Value ensnare A Rolex watch has low charge sensitivity and is a product in which the unique attributes of the product are highly valuable.2.Switching Cost Effect High cost incurred if switch is made to a different product (low outlay sensitivity). An example of the switching cost effect with low price sensitivity my bi-annual switch from one Cable Company to their competition. No costs are incurred for me, and the competition typically bends over backwards to get my business.3.Difficult Comparison Effect Kodak vs. Nikon would be an example of difficult comparison effect, both brands are reputable and the projects are at a higher price point. I would be more price sensitive when purchasing because they are both great. The brand is known as reputable and comparisons are effortless to make, (high price sensitivity)4.Price-Quality Effect price used as a bless in judging quality (low). When I purchase soda, I go for the lowest price and look for a sal e.5.Shared-Cost Effect others will constitute for a large portion of the cost of the product. If my company helped to pay for my MBA I would be less sensitive to the pricing, because I wouldnt have to articulatio humeri the burden of the whole cost.