Robinson fruit shoot market share Essay Example | Topics and Well Written Essays - 1500 words

Robinson fruit shoot market share - probe ExampleTo understand better preference and market share, it was worthwhile taking the time to study preceding reports on the Robinson produce Shoot brand that had been compiled earlier by different studies. This helped the researchers go to the field with association of the perception of the brand and an expectation of opinion. This, however, could, however, influence the objectivity due to response anticipation. From the studies done by Mintel, Fruit Juice, Juice Drinks, and Smoothies - UK - November 2012 and Fruit Juice and Juice Drinks - UK - November 2011 placed Robinson Fruit Shoot at number trio and number two respectively as a market share player. They proved that the Shoot was touristy among the other brands but was not in pole position as to control the market. That, therefore, seemed to suggest that more marketing and sales were required so as to make the brand the market leader. From another postdate by Mintel for Cordials and Squashes in October 2012, there was increased demand for piano and low alcohol drinks in the coupled Kingdom hence showing that there was an increasing market for the Shoot as more, consumers preferred soft drinks. The third survey used in the secondary research was Fruit Juices, Energy & Juice Drinks mart Report 2013 that showed the preferences of the children aged between 1 to 15 years, the target consumer group. The surveys findings are essential for the marketers of the shoot to execute a marketing plan that carters for the childrens taste and preferences.