'Cemex Case\r'

'd) What recommendations would you substantiate to CEMEX regarding its globalization strategy going forward? In particular, on what kind of countries should it focus its future elaboration? CEMEX expansion is a process where the company performs its overdue diligence and the aim of expanding into a country with a large tribe and high population produce. As the text stated CEMEX should continue to focus on developing Asian economies, Central America, the Caribbean and Sub-Saharan Africa.\r\nCEMEX should observe its eye on China even though the cement was produced via obsolete kilns by authorities. until now, China’s had tremendous growth and ever changing semi policy-making environment. India is another tremendous ara of growth and galore(postnominal) competitors also recognize this. CEMEX should aim to get a foothold in this market as it provide continue to grow and its restructuring process was more mature than China’s. Even though there are some barriers to entry CEMEX should keep its eye on Brazil as well.\r\nBrazil’s population is nearly 191 million and even though the chief(prenominal) wording is Portuguese, Spanish is a major language which is also taught in the schools as this will booster entry into the country. CEMEX should look at other appear Latin American markets with growing with growing populations, particularly since they speak Spanish. Lastly the Middle East, especially Dubai and the Arab Emirates should be on CEMEX’s radar due to the growth of these areas due to its oil riches and recent growth. However these areas should be carefully studied due to the political environment.\r\n'