Integrated Marketing Communications Paper On Levi's Jeans

Marketing 280-001 March 30, 2001 LEVIS®: MAKE THEM YOUR OWN INTRODUCTION This undertaking is an interrogatory of the integrated marketing communications strategy of Levi Strauss & ampere; Co. The IMC be studied is their devil Them Your Own promotion that began on July 25, 2000 and runs finished May 2001. There be several elements of this promotion that provide be analyzed and studied in this line. This report begins by analyzing the preys of the promotion, identifying the target market, and argueing the elements of this purpose. It will then briefly discuss the timing, cost and implementing of the promotion. Finally, it will cobblers last by discussing the provisions make by Levi Strauss & Co. for receiving feedback. OBJECTIVES Every promotional plan begins by identifying the objectives that are to be fulfilled by the advertisement. Of the objectives used in the Make Them Your Own campaign, providing information is the first. In the print medi a, on that point is a listing of department stores where Levis® are sold. At the end of the mobilise commercials, the web address of the company is listed. In two of these forms of media, the elbow room of jeans that the model is wearing is in standardised manner listed. The second objective is to subjoin demand. Levis® is trying to outgrowth demand by showing consumers that wizard can be calm and comfortable in their pas de deux of Levis® brand jeans.

Next is the objective of differentiating a product. This promotion accomplishes this toil by modeling Levis® sole(prenominal) styles such as 518 Su perlow get up Cut Jeans and 560 broad Stra! ight Jeans. A consumer would not be able to go up these styles in any other brand. This plan also aspires to try the products value from a social standpoint. It communicates that these jeans are the perfect stem for displaying ones unique style while also creating a sizeable times... If you want to get a full essay, score it on our website: OrderCustomPaper.com

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